Aupaired UI/UX Design
Aupaired is a Sydney-based digital startup that builds a bridge between Hosting families and Aupairs. Yes, we are talking Shared economy for Aupairs. This case study is the classic example of how the collaboration between Berto Macario and Sadao Abe's expertises come hand-in-hand when building an online platform from the ground up. In this project, we’ve created a familiar and heart-warming brand, we’ve helped them develop their business values proposition, brand map, strapline as well as all the visual and digital assets for their mobile app. A service we’ve been calling “Digital branding guidelines”. Simultaneously, our UX team has worked hard in putting together a well-thought-out user journey, concepts and wireframes for the 3-ends of the platform: AuPair’s Interface + Host’s Interface + Aupaired’s Admin / CMS. Once the UX was fully approved, it was time for our team to marry the incredible brand with functionality. We, then, design the App’s UI, put together a prototype and have handed over to their own technical team.