Data visualisation made easy


The problem
By observing their mobile website traffic, Carnival Cruises Australia had noticed they were missing leads coming from smartphones and tablet devices due to an outdated system. There was a need to re-implement their online booking platform in order to optimise bookings via mobile and desktop - equally, without sacrificing any of the choices and features customers were used to having such as: Interconnected rooms, View options, Deck, Distance between cabins when booking more than 1 room, loyalty offers, etc.


The process
We came up with Commbank’s Signals - a Microsite for Commonwealth Bank Australia that aims to translate interesting spending statistics to a friendly and fun easy-to-understand data visualisation. 

It is a fully responsive HTML5 website with animations that help users to understand what they consider to be complicated statistics.
Leading the project from a digital perspective and in terms of art direction I've hand a chance to work with Ben Mounsey, the illustrator that brought all the faceless but yet - very expressive and cute characters to life.
The outcome
After implementing the new system, the result was a much smoother user journey, according to the best practices in the market, a considerable increase of leads coming from mobile and less calls going through their call centre.


Credits
Berto Macario - Creative and Art Direction, UX
Ben Mounsey - Illustrator
Thomas Dicker - Motion designer
Slawomir Jasinski - Developer
Agency: Imagination Australia
​Client: Commonwealth Bank
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