Serious about fun ideas.

Hi, 👋 I’m Berto Macario. A Digital Creative with 15+ years of experience helping global brands and agencies capture attention and drive action. To me, creativity isn’t just about strategy, aesthetics, or the latest AI tools—it’s about keeping things human, playful, and memorable. I thrive in both hands-on roles and leadership, bringing a mix of spontaneity, empathy, and taste. Proactive by nature, I solve problems before they arise, collaborate effectively, and know how to recognise and empower talent. Let’s make work fun—and fun work.